BBC Good Food
NV Interactive has created this enticing Windows app to bring inspiration from BBC's popular Good Food recipes into the kitchen, where it's whetting the appetites of home cooks around the world.
NV was asked to design a Good Food companion app that would organise recipes, make the database easily navigable and present each dish in an elegant, straightforward and functional format. We wanted to create something that was more than just a recipe index, so we designed the app as a series of beautifully curated cookbooks.
Our approach was to combine the best of contemporary cookbook design with interactive functionality, resulting in an app that’s both inspiring and practical. Each recipe is led by a large photograph to get mouths watering. We used a fresh colour palette to organise the cookbooks, with flat colour blocks to give the app a contemporary flavour.
For the layout, our approach was strictly user-centred. We studied various recipe formats to find what works best in a kitchen setting. The resulting step-by-step layout is clear to follow and easily seen from a tablet or phone sitting on the kitchen bench. Cooking methods are laid out on a single screen which stays on during use, so you won’t be faced with a powered-down screen at a critical moment when your hands are covered in cocoa butter.
The best experience
A range of features brings the best of user experience design to the table. Users can make in app purchases to build their cookbook collection, and a powerful search function works across all downloaded cookbooks. Further features include how-to videos, a glossary, a favourites function, shareability, cooking tips and a unit converter.
Gorgeous to look at and practical to use, the Good Food app is helping to make the BBC brand an integrated part of viewer’s daily lives on Windows PC, tablet, Phone, Apple iPad and iPhone.
“ NV Interactive produced a range of Windows 8 applications for us in the BBCW UK Publishing team, that went live in March 2013. The applications are highly-rated, with a clean look and feel, delivered to us on time and on budget. The NV team have been great to work with and the Product and Content teams speak highly of them and their ability to remain flexible and adaptable” Chris Kerwin
Head of UK Publishing at BBC Worldwide