We love seeing clever community focused projects come to life. Which is why we jumped at the chance to be involved with Grab a Way.
You could say this microsite project has been a few years in the making… with the idea coming about following a community consultation process undertaken in 2011.
For a relatively small city Christchurch punches well above its weight in terms of cycleways, with over 60km of on new routes to ride. It’s a significant investment that the council, and the community rightfully want to see embraced.
That’s where Grab a Way comes in. It’s a relatively simple concept, that involves offering deals for business near cycle ways. The overarching objective is to reduce the number of cars on the road, and increase the number of people using active transport like biking or walking.
We were engaged to design and develop a microsite to facilitate the initiative. With web users being fairly familiar with deal based websites, we knew our framework needed to reflect a user journey similar to what users are used to using.
With the basic functions being, browsing deals, selecting a deal, completing a registration form, and being emailed instructions on how to redeem an offer. By subscribing to the site residents can stay up to date with new offers. Redemption is also straightforward, with a code being verified by the local business.
The challenge was creating not just a functionally simple experience, but a visually simple one that enables people on the go, to view and grab deals using their mobile device, and redeem at their leisure.
Having now received your unique code via email, you simply show your unique code to the specified business to redeem. The simplicity of the process and the design, continues with the email, the strong use of the brand colours and brand shapes, help unify the entire Grab a Way experience.