Saving lives

New Zealand Fire Service Mobile Response App

New Zealand Fire Service
What we've done
  • UX
  • Design

New Zealand Fire Service Mobile Response App

The New Zealand Fire Service is the last bastion of safety, tasked with protecting people & property in times of emergency.

Following the devastating earthquake that hit Christchurch in 2012, resulting in the loss of 185 lives, the Fire Service undertook a frank review of operating practices. This highlighted a number of key areas where improvements could be made to how it manages emergency incidents.

Incidents managed by the Fire Service are very fluid. One of the key factors driving safety is the accuracy of information that supports situational awareness. Often the information the response team was outdated as the situation had changed since dispatched from the station. Updates were handled verbally on the ground or via radio, in often challenging & dangerous situations.

This insight gave birth to the Mobile Response App (MRA), a cross-platform mobile application running on Windows, iOS & Android powered 10-12 inch tablet devices.

Delivered as a true collaboration between NZ Fire Service, NV and Intergen, the MRA is a true triumph of design led thinking, 

Targeted to reach


firefighters when fully deployed

Main Application Screen

The app's primary interface pulls in important information from multiple sources in real time.



The app delivers live information in relation to an incident, responding appliances, communications, hydrant, water lines, building plans & any dangerous materials in surrounding areas or buildings, enabling the fire commander to prepare an incident plan & ensure the safety of crew, properties & the community.

All around the Map

Prior to development, an interactive prototype was designed so the UX could be tested & validated.

While in a moving vehicle, which is often a bumpy ride, the firefighters use the tablet to access & display incident information so we needed to ensure that the proposed solution would meet these demands.

Night Mode

An example of a key finding early in this UX process was the fact that response teams often operate in harsh, dangerous & mobile unfriendly environments, leading to accessibility, availability & reliability challenges.

In response, we proposed a night mode setting so the firefighter’s vision was not impaired by screen glare in low-light settings. Equally, large buttons & click areas were necessary to accommodate usage with heavy protective gloves.

Embracing people before technology is one of the key lessons learnt during the research, discovery & pilot phase. The successful path to the MRA pilot can be attributed to a combination of people, culture & getting everyone on-board, including the business & most importantly the frontline firefighters themselves.

A perfect outcome of design-led thinking.