While the previous website was functional, it needed a complete overhaul to bring it inline with current thinking and modern exceptions. In a highly competitive market the website needed to echo the high standards set by Wolfbrook.

Property investment involves a nuanced decision making process, which meant the redesign required a well thought out and engaging user experience.

The website structure, design and content needed to cater to customers no matter where they were in their journey; whether they’re just researching or ready to commit, a first home buyer or a seasoned investor.

With lead generation being critical to the Wolfbrook sales team, understanding the customer journey, touch points and contact opportunities was a central piece in our design process.

The combination of clean design, a sleek colour palette and high quality imagery speaks to the high-quality, thoughtful nature of every Wolfbrook development and the unrelenting focus on providing an exceptional customer experience.

Stylish design needed to be backed up with outstanding functionality, including two purpose built calculators; one for investors and one for first home buyers, Hubspot integration and curated content.

With the ever changing market, you can never entirely future proof your website. But Wolfbrook’s forward thinking, customer focused brief have helped build the foundation for a very sound digital platform. We look forward to seeing where it goes next.