If you’re in the market for an investment property or first home, chances are you’ve come across Wolfbrook. In a few short years Wolfbrook has rapidly risen to prominence becoming a leading name in property development.
Having outgrown their existing website, we worked with Wolfbrook to reimagine and redevelop their online property.
While the previous website was functional, it needed a complete overhaul to bring it inline with current thinking and modern exceptions. In a highly competitive market the website needed to echo the high standards set by Wolfbrook.
Property investment involves a nuanced decision making process, which meant the redesign required a well thought out and engaging user experience.
The website structure, design and content needed to cater to customers no matter where they were in their journey; whether they’re just researching or ready to commit, a first home buyer or a seasoned investor.
With lead generation being critical to the Wolfbrook sales team, understanding the customer journey, touch points and contact opportunities was a central piece in our design process.
The combination of clean design, a sleek colour palette and high quality imagery speaks to the high-quality, thoughtful nature of every Wolfbrook development and the unrelenting focus on providing an exceptional customer experience.
Stylish design needed to be backed up with outstanding functionality, including two purpose built calculators; one for investors and one for first home buyers, Hubspot integration and curated content.
With the ever changing market, you can never entirely future proof your website. But Wolfbrook’s forward thinking, customer focused brief have helped build the foundation for a very sound digital platform. We look forward to seeing where it goes next.
Enabling customers to find the right property whether it be a first home or investment, was a key factor in the new website. The introduction of calculators for each customer group allows them to select their specific property requirements. After providing their contact details, a member of the Wolfbrook sales team will be in contact to present properties to the customer, allowing for ongoing customer engagement.
With a property page listing all of the current Wolfbrook properties across New Zealand, the added filtering allows customers to then filter by a range of criteria, in order to find the right properties. The use of iconography, large property images, combined with the contrast of black and yellow accents, creates a striking, yet functional experience.