explore the show
In January 2020 the Bread & Circus - World Buskers Festival transformed the streets of Christchurch once again into a bright, funny and happy place. The festival is one of the most loved and attended events in the summer calendar and a “must do” for artists around the globe.
Christchurch hosted 42 shows, with over 395 performances by 60 artists and for the 12th year in a row, NV Interactive was the digital partner to this multifaceted event. Year on year performers and attendee numbers continue to grow, meaning this madcap festival requires a rock solid, scalable digital platform to control the chaos.
We initially became involved in Bread & Circus in 2008 when we were approached to help take what was then known as the World Buskers Festival - based in our hometown of Christchurch - to the next level.
The festival team came to us at the last minute due to previous unfortunate circumstances. It was a crazy time of big ideas, incredibly short timeframes, lofty goals and micro budgets - but we threw ourselves into the challenge at hand.
The project required the use of a strong colour system while retaining readability. Discoverability of content was also a focus so that people would graze through the various shows.
Festivals like Bread & Circus are often seen as the glamorous star of the creative arts sector but they are notoriously underfunded. This creates a self-perpetuating cycle of underperformance.
The key to a successful partnership in this sector is an understanding of the business of the festival. From the pre-sales marketing period, programme launch and ticket sales, right through to the festival itself with its focus on audience engagement.
Ultimately, the success of a festival is defined by ticket revenue and filling of all available seats in each performance – something we’ve consistently delivered for over a decade.
Being able to find the right show and save it for later is now possible thanks to the new Favourites functionality on the Bread & Circus website.
The ease of finding a show and purchasing tickets are key reasons for the continued success of the Bread & Circus festival. Catering for all screen sizes, device types and platform environments in the new responsive design maximises the clients ROI as ticket sales and website traffic continue to grow for this world-class festival.
NV is proud to be the digital partner of the World Buskers Festival, now known as Bread & Circus, for 12 years.
Head of Marketing
A primary touch-point for our festival audience, it’s imperative that audiences have a seamless window to the festival through our website. NV make this possible and have been huge festival fans from the very start.