We initially became involved in Bread & Circus in 2008 when we were approached to help take what was then known as the World Buskers Festival - based in our hometown of Christchurch - to the next level.

The festival team came to us at the last minute due to previous unfortunate circumstances. It was a crazy time of big ideas, incredibly short timeframes, lofty goals and micro budgets - but we threw ourselves into the challenge at hand.

The project required the use of a strong colour system while retaining readability. Discoverability of content was also a focus so that people would graze through the various shows.

Festivals like Bread & Circus are often seen as the glamorous star of the creative arts sector but they are notoriously underfunded. This creates a self-perpetuating cycle of underperformance.

The key to a successful partnership in this sector is an understanding of the business of the festival. From the pre-sales marketing period, programme launch and ticket sales, right through to the festival itself with its focus on audience engagement.

Ultimately, the success of a festival is defined by ticket revenue and filling of all available seats in each performance – something we’ve consistently delivered for over a decade.