The brief required a beautiful website design, with outstanding user experience features, it needed to showcase the product range not distract from it, and most importantly speak to Matisse’s authority as a design-space leader. 

Alongside the aesthetic requirements were equally important business requirements. Including increasing qualified traffic to the website via SEO, increasing website sales, driving enquiries, and meeting the needs of three seperate and distinct audiences including residential home owners, developers and commercial. 

The project required an extensive discovery and user experience phase, including an iterative website interface design process.  By engaging in regular client contact, and making refinements throughout the process we were able to ensure that the finished result met both the client and market requirements.

SEO was a key consideration when determining website structure, through keyword research and analysis we were able to ensure a best practice structure with plenty of opportunities to create optimised content.  SEO goes hand in hand with user experience so our team ensured users are able to browse products in a number of ways including by brand, designer and room. 

In addition, by identifying the requirements of each key user group upfront, we were able structure the website to best meet the needs of the end user. Creating different pathways from the outset for B2B and B2C users.  Whether the user is looking to fit-out a hotel lobby or holiday home the web structure allows them to easily discover relevant products.