We initially became involved in 2008 when we were approached to help take the World Buskers Festival, based in our hometown of Christchurch, to the next level.

The Festival team had been let down badly by their previous supplier, so we stepped in to save the day. It was a crazy time of big ideas, incredibly short timeframes, lofty goals and micro budgets - but presented a challenge that we threw ourselves into completely.

This required the use of a strong colour system while retaining readability. Discoverability of content was also a focus so that people would graze through the various & varied shows.

Our first festival was a huge success & we are now looking forward to delivering our 10th Buskers in January 2018!

Festivals like the World Buskers Festival are often seen as the glamorous star of the creative arts sector but are notoriously underfunded. This creates a self-perpetuating cycle of underperformance.

The key to a successful partnership in this sector is an understanding the business of the festival. From the pre sales marketing period, through to programme launch and ticket sales, right through to the festival itself with its focus on audience engagement.

Ultimately the success of a festival is defined by ticket revenue and filling of all available seats in each performance – something we’ve consistently delivered for the last decade.

Viva La Cheeky!